Majoriti invites you to its first incubator Build with Purpose (Starting May 2026)
7 weeks • 10 people • Build in parallel to your current job
At Majoriti we spent 2025 obsessing over a single question: what do people actually need to build something of their own without having to risk everything? Not serial entrepreneurs. Not the ones who can quit their jobs overnight. Established professionals, with a salary, with responsibilities, with a career already built. Professionals who at the same time carry a growing sense that something is missing.
What we found during that year of research, prototyping and conversations with builders was this: the problem isn't a lack of tools. On the contrary… AI has collapsed the cost and time of creation, letting anyone, in theory, build almost anything they can imagine.
And yet, a lot of people are already figuring out something uncomfortable on their own: AI alone isn't going to get them to launch anything into the real world.
What we identified was that three things were missing, and none of them are things AI can give you: method (clarity on what to do each week), accountability (someone walking with you and pushing you), and friction with the real world (real evidence, not validation from a chat). The Build with Purpose Incubator is built on those three pillars. 7 weeks where the Majoriti team gets in the trenches with you as your temporary founding team, so you can actually move forward on that project that's been pulling at you — without having to risk everything.
The core of Build with Purpose is a methodology called the Double Diamond. We didn't invent it, the British Design Council created it in 2004, and innovation teams at places like Microsoft, Apple, Stanford and MIT use it. What we did do was test it and adapt it throughout 2025 so it works specifically for professionals working full-time who can dedicate between eight and ten hours a week to their project. That's the time commitment for this incubator. If you have more time, great. But it's not required.
Most innovations and new ventures don't fail from lack of effort, talent, or money. They fail for one reason: the distance between how we think the world is and how the world actually is. We build solutions to problems that didn't exist, while the real problem was sitting right next to us. On top of that, we assume people welcome new things with enthusiasm, when in reality humans are creatures of habit who often prefer something that more or less works to the promise of something new that may or may not work better.
The Double Diamond exists to close that distance systematically, testing your assumptions against reality before committing to a solution and burning time and money on it.
The Double Diamond is two diamonds stuck together, each with two stages. Each diamond has a divergence phase (open, explore, generate) and a convergence phase (close, decide, commit).
The first diamond exists to make sure you're solving the right problem. The second exists to make sure you're building the right solution to that problem. Historically, most people have skipped the first diamond entirely: they grab an idea, fall in love with it, and spend the next few months building it. With AI today, skipping that stage is even more tempting because building is so easy. That's exactly why most of the projects being built with AI today will never go anywhere.
| # | Stage | What happens here |
|---|---|---|
| 1 | Discover | You understand the problem and the people affected by it |
| 2 | Define | You synthesize everything you learned into a clear problem definition |
| 3 | Develop | You generate many possible solutions |
| 4 | Deliver | You pick one and turn it into something concrete. You launch it to get your first users. |
Each of these 4 stages maps onto the program, with actionable tasks and concrete deliverables. The idea is that you never have to improvise. You always know exactly what you have to do that week and why it matters.